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Discover The Shoals


Florence shopping is vibrant and alive. From tranquil Rogersville to historic Downtown Florence,...

Be Inspired

Follow this itinerary for a full day of inspirational exploration.

Course of Action

Find out where to play golf in Florence, AL and The Shoals.

Live Music

The Shoals is known for its live music. You never know what well-known musician might make an...

Visit the places that created your playlist!

Tour the studios where The Rolling Stones, Aretha Franklin, Rod Stewart, Cher and so many more made music history!

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Mavis' Movin' & Groovin' Bus Tours

Have you ever wondered who the makers and shapers were for the City of Florence and The Shoals? Hop aboard the Mavis Tour Bus and take a ride back in time to hear some of the legendary stories of our area! She and her team will take you there!

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Request A Visitor Guide

Get a copy of the official visitors guide and get inspired!

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What’s for Lunch in the Shoals?

Hungry for lunch? No worries – we've got you covered. Check out these local gems we adore for a...

Unforgettable Scenic Drives in The Shoals

In addition to our historic attractions and local restaurants,The Shoals is a prime location for...

Top 6 Free Things to Do

Find the top free things to do in Florence and The Shoals. Who says you can’t have fun on a budget?